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Key results with Spendesk
Eliminated manual duplicate work: No more double data entry between approval systems and bookkeeping.
Faster approval processes: Automated workflows replacing manual tasks.
NetSuite-ready: Seamless integration launching in January.
Invoice pre-filling: Automated data extraction from emailed invoices.
Everything in one place: Single platform for expenses, cards and invoices.
Apple Pay integration: Enabled full management team adoption.
Better spend visibility: Real-time dashboard and clear overview.
About Front Row
Front Row is a global ecommerce agency that helps brands grow across Amazon, Walmart and other major ecommerce platforms. With operations spanning Europe and the US, they serve both global corporations and mid-sized businesses looking to optimise their ecommerce presence.
The challenges
Before Spendesk, Front Row faced complex expense management issues compounded by an ongoing three-company merger and fragmented approval processes.
Core issues:
Manual approval workflows with duplicate data entry.
Accountants re-entering data between approval systems and bookkeeping tools.
No integrated overview of expenses, invoices, and cards.
Time-consuming manual bookkeeping and payment processes.
Before, expenses were processed through a project management tool with an approval process programmed in. You didn't have a good overview and there was a lot of manual work for accountants. This was really time-consuming.
Nicoletta Hinrichs, Senior Finance ManagerBefore Spendesk
Manual approval workflows via project management tool
Duplicate data entry across systems
Manual bookkeeping and payment processes
Limited spend visibility
No NetSuite integration path
After Spendesk
Automated approval and payment workflows
Single platform for all spend management
Apple Pay integration enabling management adoption
Direct export to NetSuite (launching in January)
Real-time spend visibility
The solution
Front Row implemented Spendesk strategically, starting with one company, then expanding once the three entities consolidated.
Key features implemented:
Expense management with automated approval workflows.
Physical and virtual cards with Apple Pay integration.
Invoice processing via email forwarding.
NetSuite integration for seamless bookkeeping export.
Automated receipt capture and processing.
Bi-weekly support calls for ongoing guidance.
From fragmentation to consolidation
Front Row took a measured approach, implementing Spendesk in its smallest entity first to avoid rework. This strategic decision allowed them to refine processes before rolling out to the consolidated company.
The NetSuite integration was a crucial decision factor. Front Row needed a spend management solution that could integrate seamlessly when they transitioned.
Apple Pay proved essential for management adoption. The leadership team refused to abandon their previous card solution until Spendesk offered Apple Pay, demonstrating the importance of mobile-first functionality for busy executives.
Apple Pay integration was essential for our management team's adoption. Once Spendesk launched this feature, our leadership team made the switch and started using the platform.
Nicoletta Hinrichs, Senior Finance ManagerThe results
Since adopting Spendesk one year ago, Front Row has successfully consolidated spend management and prepared for NetSuite integration:
High team satisfaction: Average rating of 1.5/5 (where 1 = very happy).
Successful merger integration: Unified spend management across three companies.
Faster approvals: Automated workflows replacing manual processes.
Reduced manual work: Eliminated duplicate data entry for accountants.
Significant time savings: Employees always know expense status and save considerable time.
Pre-filled invoices: Email forwarding with automated data extraction.
Better spend visibility: Clear dashboard and real-time overview.
NetSuite-ready: Direct export launching in January.
Julian is very friendly and always in a good mood. He seems happy to see us in the bi-weekly calls. We really enjoy working with him and our whole team knows him. He's helpful and responds to emails incredibly quickly. What we know about how it should function with NetSuite, it will be much easier for us.
Nicoletta HinrichsReady to streamline your agency's spend management?
Discover how Spendesk can help your business consolidate processes, reduce manual work, and scale efficiently. Talk to an expert today.
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