)
In a year marked by economic uncertainty, the finance profession faces significant challenges, as revealed in the 2025 edition of the CFO Salary Benchmark Report.
For the first time since the annual survey began, finance salaries have declined across most roles and regions, while job dissatisfaction rises and the gender pay gap persists. However, amid these challenges, technological advancements and changing workplace dynamics offer new opportunities for finance professionals willing to adapt.
Key findings: A shifting financial landscape
The 2025 edition of the CFO Salary Benchmark, which is based on responses from over 600 finance professionals across 40+ countries, reveals several significant trends that UK finance leaders should note:
1. Finance salaries in decline
After years of steady growth, the average finance salary has decreased by 6.2% to £101,268 in 2025, down from £107,952 in 2024. This decline affects most job titles, with notable exceptions being Heads of Finance (+5%) and Heads of Accounting/Controlling (+17%).
)
UK finance professionals now earn an average of £102,324, representing a 2.8% decline from 2024, while German colleagues face a steeper 6% decline. Meanwhile, France (+9%) and the US (+8%) have bucked the trend with salary increases.
2. The persistent gender pay gap
The gender pay gap remains a significant issue, with men in finance earning 25% more than women globally (£111,573 vs £86,739). While this represents a slight improvement from the 27% gap in 2024, it remains substantially higher than the average across all professions (12.7% in the EU).
)
Particularly concerning is the UK situation, where the gap has widened dramatically to 35% (up from 24% in 2024). Women in UK finance now earn £90,068 compared to men's £128,431 – a staggering £38,363 difference.
This places the UK as the second-worst country for gender equality in finance, behind only Germany at 40%, while France (12%) and the US (14%) demonstrate more progress toward equality.
3. Rising job dissatisfaction
Nearly half (49%) of UK finance professionals are considering looking for new roles in the next 6-12 months, up from 43% in 2024. This increase is driven primarily by salary concerns, with 24% citing better pay as their motivation (up from 20% in 2024).
)
Junior roles show the highest dissatisfaction, with 69% of FP&A Managers and 64% of Finance Managers considering moves. The talent retention crisis is particularly acute among women, with 28% actively seeking new roles specifically for fair compensation.
4. Technology and AI reshaping finance
Despite challenges, finance professionals express optimism about technology's impact on their work. 83% report that finance technology has increased their productivity, and 92% believe tech skills will be crucial for career advancement.
)
Regarding AI specifically, 52% of respondents are excited about its potential benefits, while 40% have mixed feelings. Only 7% view AI as overrated or potentially harmful to finance teams.
Related: How AI is transforming finance in 2025
CFO spotlight: Stability amid change
While many finance roles have seen salary decreases, the average CFO salary has remained stable at £133,929. However, this masks significant regional variations:
UK CFOs: £149,623 (+1.3% from 2024)
US CFOs: £196,468 (-7.8% from 2024)
German CFOs: £145,090 (-5.6% from 2024)
French CFOs: £97,030 (+5.6% from 2024)
)
The UK CFO salary range remains vast, from £69,900 to £274,548, reflecting the diverse nature of the role across company sizes and stages.
Notably, CFOs appear more content in their positions than other finance professionals, with 58% not considering a job change in the next year – the highest stability rate among all finance roles.
Practical implications for UK finance professionals
With finance salaries stagnating and nearly half of professionals considering job changes, standing out in this competitive landscape requires a strategic approach to your professional development and personal brand.
1. Building your value proposition in a competitive market
As the job market tightens and salary growth stalls, UK finance professionals must focus on developing a compelling personal brand and skill set:
Develop technology proficiency: With 92% of respondents believing tech skills will impact career advancement, investing in AI, automation, and data analytics capabilities is essential.
Highlight soft skills: Beyond technical expertise, emphasise stakeholder management, communication, and leadership abilities that set you apart.
Build your personal brand: Define your unique value proposition and actively shape how you're perceived through consistent messaging, networking, and demonstrating expertise.
Master strategic compensation negotiations: In a climate where fixed costs are scrutinised, learn to negotiate complete packages including equity, performance bonuses, and other benefits.
2. Addressing the gender pay gap
The widening gender pay gap in UK finance (35%) demands attention from both employers and employees:
For employers:
Implement transparent salary bands and regular equity audits
Review promotion criteria and processes for unconscious bias
Provide mentorship and development opportunities for women
For female finance professionals:
Research market rates rigorously before negotiations
Build networks with other female finance leaders
Consider roles in sectors or companies with better equality records
3. Preparing for AI and technology changes
)
With over half of finance professionals excited about AI's potential impact:
Stay informed: Follow developments in finance-specific AI applications and understand how they might affect your role
Develop complementary skills: Focus on areas AI cannot easily replicate – strategic thinking, stakeholder management, and ethical decision-making
Embrace efficiency gains: Use technology to automate routine tasks, freeing time for more strategic contributions
Looking forward: Navigating uncertainty
The 2025 edition of the CFO Salary Benchmark reveals a profession at a crossroads. Economic headwinds have halted salary growth, while technological changes promise to transform how finance teams operate. For UK finance professionals, this environment presents both challenges and opportunities.
"The latest data from our annual CFO Salary Benchmark reveals concerning trends in pay equity across UK and European finance. The UK's widening gap is especially troubling, while for EU companies — who, in one year's time, must be implementing the EU Pay Transparency Directive — there is a long way to go."
Those who can adapt to changing expectations, develop both technical and soft skills and position themselves as strategic partners to the business will be best placed to thrive. Meanwhile, employers must address persistent inequalities and create environments where finance talent can develop and contribute meaningfully.
While the immediate salary outlook may be challenging, finance professionals who invest in their capabilities and navigate these changes thoughtfully can position themselves for success as the economic cycle eventually turns. The profession's fundamental importance to business decision-making remains unchanged, even as how that value is delivered continues to evolve.
Download the CFO Salary Benchmark Report
For a deeper dive into all the data, insights, and expert commentary, download the full report.
The 2025 edition of the CFO Salary Benchmark was conducted by CFO Connect in partnership with Spendesk and Deel, surveying 619 finance professionals across 40+ countries between January and March 2025.