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Global insights company streamlines spend management and empowers teams with Spendesk

When people don't complain about a finance tool, you know it's working.

GWI moved from manual expense processes and shared corporate cards to automated spend management across five countries, enabling seamless global operations.

FTES

251+

Customer since

2019

Receipt compliance

95%

process adoption

100%

James Franks, CFO, GWI

Key results with Spendesk

  • Eliminated shared card confusion: No more waiting for corporate cards or questioning expenses

  • Global spend control: Complete financial oversight across five international markets

  • Robust authorisation controls: Three-tier approval process ensuring effective spend oversight

  • Faster month-end: Reduced from multiple days to one day

  • Enhanced employee experience: Apple Pay integration and mobile-first approach

  • 95% receipt compliance: Complete transaction visibility across all locations

  • Zero payment failures: Reliable transactions during client entertainment and travel

About GWI

GWI is a global insights company that provides the human truth layer to AI, helping businesses make smarter decisions with data from real people. Available on demand, with survey data representing the views, behaviours, and interests of 3 billion people across 50+ countries, GWI is the go-to for sales teams, marketers, advertisers, researchers, and decision-makers in customer-centric companies.

The challenges

Before Spendesk, GWI faced significant spend management issues across their global operations that created friction for both finance teams and employees.

Core issues:

  • Limited corporate cards shared between senior executives only

  • Manual receipt collection and reconciliation across multiple countries

  • Employees forced to use personal cards and wait for reimbursements

  • Gaps in authorisation controls and approval processes

  • Complex month-end processes taking days to complete

  • No real-time visibility into company spending

  • Unfair burden on junior staff having to pay expenses upfront

  • Risk of payment failures during client entertainment

Five years ago you would give out a very limited number of corporate cards, namely to your CEO, COO, and CFO. At the end of the month you received the statement and then asked everyone for their receipts. The constant chasing of receipts and questioning of payments made the process too long and created tension between finance and the rest of the business.

James Franks

Before Spendesk

Three shared corporate cards for executives only

Manual receipt collection and chasing

Employees using personal cards for business expenses

Multiple days month-end processes

No spend visibility or control

Payment failures during client meetings

After Spendesk

Individual cards for any employee who needs them

Automated receipt capture and processing

Real-time spend visibility and control

One-day month-end processes

Global platform supporting all locations

Seamless mobile and Apple Pay integration

The solution

GWI implemented Spendesk to modernise its spend processes while maintaining robust financial controls across its global operations.

Key features implemented:

  • Physical and virtual cards with granular authorisation controls

  • Global platform supporting operations across five countries

  • Mobile-first experience with Apple Pay integration

  • Automated receipt capture through smartphone photography

  • Three-tier approval matrix from employee to manager to finance

  • Subscription management for recurring software and tools

  • Real-time spending visibility and reporting

Establishing control from confusion

The impact was immediate and comprehensive. Instead of employees competing for shared corporate cards or advancing personal funds, teams gained flexible spending power with effective oversight.

The mobile-first approach eliminated traditional desktop expense processes, allowing employees to capture receipts instantly and submit expenses on the go. This proved particularly valuable for GWI's international operations and frequent business travel.

Spendesk allows you to distribute cards more widely, which takes a lot of the pressure off, as long as you've got the right authorisation flows in place. It's all about less friction. In today's world, you want digital-first vendors where people can simply open an app on their phone.

James Franks

The results

Since adopting Spendesk over five years ago, GWI has streamlined its financial operations:

  • 95% receipt compliance across all transactions and locations

  • Faster month-end: Reduced from multiple days to one day

  • 300+ active users across global operations

  • Comprehensive approval controls across all spending categories

  • Zero payment failures during client entertainment and travel

  • Seamless global operations across the UK, the US, Greece, the Czech Republic, and Singapore

  • Enhanced employee experience with Apple Pay and mobile app

  • Complete spend visibility with real-time reporting

Time is the most important thing in life. With expenses, everyone wants a very quick and easy process. Being able to use your mobile phone to complete it makes it much easier for everyone. They don't want to log into a new system on their laptop and upload a picture of a receipt – it takes too much time.

James Franks

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