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Marketing

We’re here to bring new business, champion our customers, and make the Spendesk brand shine. We mix strategy, analysis, and a lot of creativity to get our message out.

Our team operating principles

  • Iteration over perfection

    Ship fast, ship small, and be open to failure for the sake of learning.

  • Debate then commit

    Share openly, question respectfully, and once a decision is made, commit fully.

  • Begin with a goal

    Ensure every project starts with data, insights, and clear impact in mind.

  • Play for (and with) the team

    Put collective success before individual achievements, and always make time to celebrate wins.

  • Communicate with all the Cs

    Be clear, courteous, concise, and concrete.

A word from our CMO

Our marketing mission is to make Spendesk a no brainer for prospects, customers, influencers and prospective Spendeskers. We love the challenge and have decided that our super power is ambition as we aren't afraid to try new things and challenge the status quo, never forgetting to have fun along the way.

Sarah Whipp, Chief Marketing Officer @Spendesk

A few of our exciting projects

CFO Connect

Our global community of more than 10,000 finance leaders. We host regular webinars, publish exclusive reports, host a private Slack group, and more.

Visit the website

Super Satisfying campaign

Our first-ever integrated brand campaign, showcasing the ultimate benefit that Spendesk brings to thousands of businesses and their people.

Read the blog article

Spendesk hero video

To show Spendesk in action and celebrate our users, we created this fun, action-packed video. It highlights just how useful Spendesk can be.

Watch the video

One tribe with five squads

The social storytellers

We express who Spendesk is and create meaningful opportunities to amplify our vision.

Our missions:

  1. Define and evangelize Spendesk's brands

  2. Guide and empower our community of 10K+ finance members

  3. Tell stories that resonate with finance teams

  4. Engage Spendeskers from recruitment to alumni

The customer voice

We're our customers' biggest advocates, both inside & outside of Spendesk.

Our missions:

  1. Build the best-in-class customer experience

  2. Deliver training & enrich the user experience

  3. Celebrate our users & create new evangelists

  4. Create enablement assets for Sales & CS

The lead generators

We help new users find Spendesk, and create the perfect buyer journey.

Our missions:

  1. Attract new Spendesk users at scale

  2. Communicate Spendesk’s value clearly & succinctly

  3. Meet potential buyers with the right messaging

  4. Work closely with Sales to build the Allbound strategy

The creative gurus

We are the guardians of the Spendesk brand, from the logo to billboards.

Our missions:

  1. Make our brand shine in all forms of media

  2. Ensure precise use of our brand and visual style

  3. Showcase Spendesk as both premium & easy to use

  4. Support all Spendesk teams in their design needs

The poet composers

We create and share content to help people find and fall in love with Spendesk.

Our missions:

  1. Drive organic traffic to the blog, website, & our resources

  2. Share finance voices and thought leadership on all our channels

  3. Find unique ways to help Spendesk shine in a busy marketplace

  4. Provide outstanding copy and content to all Spendesk teams

The social storytellers

We express who Spendesk is and create meaningful opportunities to amplify our vision.

Our missions:

  1. Define and evangelize Spendesk's brands

  2. Guide and empower our community of 10K+ finance members

  3. Tell stories that resonate with finance teams

  4. Engage Spendeskers from recruitment to alumni

The customer voice

We're our customers' biggest advocates, both inside & outside of Spendesk.

Our missions:

  1. Build the best-in-class customer experience

  2. Deliver training & enrich the user experience

  3. Celebrate our users & create new evangelists

  4. Create enablement assets for Sales & CS

The lead generators

We help new users find Spendesk, and create the perfect buyer journey.

Our missions:

  1. Attract new Spendesk users at scale

  2. Communicate Spendesk’s value clearly & succinctly

  3. Meet potential buyers with the right messaging

  4. Work closely with Sales to build the Allbound strategy

The creative gurus

We are the guardians of the Spendesk brand, from the logo to billboards.

Our missions:

  1. Make our brand shine in all forms of media

  2. Ensure precise use of our brand and visual style

  3. Showcase Spendesk as both premium & easy to use

  4. Support all Spendesk teams in their design needs

The poet composers

We create and share content to help people find and fall in love with Spendesk.

Our missions:

  1. Drive organic traffic to the blog, website, & our resources

  2. Share finance voices and thought leadership on all our channels

  3. Find unique ways to help Spendesk shine in a busy marketplace

  4. Provide outstanding copy and content to all Spendesk teams

98% unserer Kunden sagen:
Der Wechsel zu Spendesk ist unkompliziert.

Lesen Sie hier, warum mehr als 3.500 CFOs, Buchhalter und Controller Spendesk vertrauen.

Wir wollen uns nicht mit der manuellen Dateneingabe und der Suche nach Belegen beschäftigen, sondern mit strategischen Prozessen – und das ermöglicht uns Spendesk.

Michael Kuntz

VP Finance & Legal, Personio

Spendesk ist eine geniale Möglichkeit, Reisekosten und alle Spesen im Blick zu behalten. Es macht mein Leben wirklich einfacher.

Joseph Cochrane

Key Account Manager, AB Tasty

Spendesk ist das perfekte Werkzeug, um die Ausgaben von Teams und Reisenden zu kontrollieren. Durch Spendesk sind mehr als 99% unserer Belege verfügbar und es ist wirklich benutzerfreundlich.

Sabrina Hentsch

Head of Finance, Rent24

Spendesk ist das perfekte Werkzeug, um die Ausgaben von Teams und Reisenden zu kontrollieren. Durch Spendesk sind mehr als 99% unserer Belege verfügbar und es ist wirklich benutzerfreundlich.

Sabrina Hentsch

Head of Finance, Rent24

Neben den vielen Funktionalitäten beeindruckt Spendesk uns mit der einfachen Bedienung.

Daniel Mitev

Teamleiter, SumUp

Who we are

We're collaborative

It takes a village to raise a child, and a tribe to build a world-class marketing program. We’re excited and motivated to work together, knowing that the best projects are the result of our collective ideas.

We're open-minded

We never quite know what the next big marketing challenge will be. We're ready to give it our all, experiment, learn, and keep raising the bar project after project.

We're owners

We play as a team, but we each own our scope. We manage our workloads individually, while collaborating often to make sure we're all rowing in the same direction.

We're goal oriented

Every project starts with a clear purpose and a desired outcome. We love trying and testing new things, and need to know how we can measure success along the way.