We are all owners
We each have a hand on the steering wheel; we’re not just riding along. We optimize for impact, and always have the greater good of the company in mind. We make decisions autonomously and own the outcomes, while proactively seeking out opportunities to grow.
We are daring
We focus on how we’ll get there; we don’t worry if we'll make it. We dare to dream big and bold, and push beyond expectations. We take risks and optimize for learning – we’re not afraid of failure.
We are caring
We work with and for others to build a company that puts people first. We care about trust, and work hard to earn it from colleagues, customers, and others. We care about kindness, and show respect for each other’s well-being in all our interactions.
We choose positivity
We focus on the memories we make along the way, not the view from the summit. We choose to embrace change, and know that we can meet any challenge with a positive mindset. We're pioneers, and challenge the status quo with optimism. We choose to have fun, and we don’t take ourselves too seriously.