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Paris, France – July 17, 2025 – Spendesk, the AI-powered spend management and procurement platform, today announces the appointment of former Aviv (SeLoger, MeilleursAgents) VP Finance, Pauline Bellée-Babel, as its new Chief Financial Officer.
At Aviv, France's largest real estate marketplace with 1,000 employees, Pauline led financial operations. She drove MeilleursAgents to profitability and double-digit growth, then successfully integrated MeilleursAgents and SeLoger into one team. Her strategic expertise in scaling profits aligns perfectly with Spendesk's revenue growth goals, following the company achieving profitability earlier this year.
In her new role as CFO at Spendesk, Pauline will focus on sustainable growth while providing critical strategic and operational leadership to guide Spendesk’s next phase of growth. She will also champion the voice of Spendesk’s customers, finance leaders, across the organization, ensuring product development continues to address their real-world challenges.
This appointment reinforces Spendesk's commitment to building a dynamic leadership team. It follows recent key appointments, including Laetitia Ismail as Chief Compliance Officer and Alfonso Marone as Executive Chairman, as the company continues to expand its comprehensive spend management and procurement platform.
“Having experienced Spendesk's value firsthand as a customer, I'm excited to join at this pivotal moment when the company is positioned for significant growth,” said Pauline. “With our operational excellence, innovative product roadmap, and community initiatives like CFO Connect, Europe’s largest finance community which fosters networking and knowledge sharing among finance leaders, Spendesk is uniquely positioned to support CFOs in their digital transformation journey.”
A graduate of EM Lyon Business School, Pauline began her career as an auditor at EY before transitioning to operational finance roles. She served as Finance Manager at Parrot Group, leading the automotive business sale to Faurecia and the complete M&A process, before being appointed CFO of the resulting joint venture, Parrot Faurecia Automotive. She subsequently held regional controller positions at Forvia Group before joining Aviv.
Axel Demazy, CEO of Spendesk, commented: “Pauline brings the perfect combination of transformational finance expertise and deep understanding of our customers’ needs. As a former Spendesk customer herself, she brings invaluable insights into how finance teams can leverage our platform for strategic advantage. Her experience scaling high-growth SaaS businesses will be instrumental as we translate our market leadership into sustainable value.”
As part of her strategic vision for Spendesk, Pauline emphasizes the transformative role of technology in modern finance. “AI represents a fundamental shift in finance operations,” added Pauline. “We are moving toward automated bookkeeping and faster closings, from days to hours, providing instant insights for strategic planning. Our teams already use AI to transform workflows, and I'm excited to help customers unlock these capabilities for greater efficiency and impact.”
For further information about the group's news, please visit: https://www.spendesk.com/fr/press