This website requires JavaScript.

State of AI Spend in the UK

UK businesses spent 151% more on AI in 2025 – the fastest growth across major European markets. Yet adoption barely moved. This report reveals what's really happening. Organisations aren't experimenting with AI anymore – they're embedding it.

Get your report

How UK organisations moved from trial to operational use

In 2025, AI spending surged while adoption plateaued. The data tells a clear story: early adopters doubled down on proven tools whilst non-adopters stayed on the sidelines. This report shows you which organisations are scaling AI, how they're spending and what it means for your budget.

What's inside:

  • How 72% of UK organisations now spend on AI tools – and what the remaining 28% are missing

  • Why spending growth (151%) outpaced transaction growth (77%) – and what that tells you about confidence vs. experimentation

  • Market concentration data: OpenAI and Dust control 84% of UK spend

  • Industry winners and laggards: which sectors lead AI adoption and which are falling behind

  • Budget allocation trends: AI now represents 1 in every 100 business purchases

  • Subscription dominance: 70% of purchases are recurring, signalling embedded workflows

Get your report and see where UK AI spend is heading – and whether your organisation is keeping pace.

Payments services are provided as part of the Spendesk product by Spendesk Financial Services in the EEA, by Adyen in the UK and by Sutton Bank in the US.

Spendesk Financial Services is a French payment institution licensed by the ACPR under number 17518. Adyen N.V. is a Dutch bank, whose UK branch is licensed by the FCA to provide payment services under number 779800. Sutton Bank is an FDIC insured member institution.

Visa debit cards are issued by Spendesk Financial Services in the EEA, by Adyen in the UK and by Sutton Bank in the US, pursuant to a license from Visa.