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Crossing the Pond: How to expand into the US as a European company
Tuesday, September 10 at 5:00 PM CET | 10:00 AM ET
About the event
Research shows that less than half of European startups are expanding to the US today compared to 10 years ago.
Entering the US market offers access to unparalleled funding opportunities and a vast customer base. With a population of over 330 million people, the US accounts for 51% of global software spend and attracts 47% of global VC dollars.
But when and how should your company make the leap into this enormous, potentially lucrative market?
In partnership with the global people platform Deel, join our webinar to learn from experts who know the intricate ins and outs of navigating the US market. Don't miss this opportunity to refine your expansion strategy by learning from some of the best in the business.
Gain actionable insights
Learn when and where to expand
Discover the optimal timing for your US move and choose the best locations for your operations—New York vs. San Francisco. Learn how to avoid common mistakes and set yourself up for success from day one.
Discover how to fast-track your expansion
Get expert advice on rapidly establishing a US presence and building a team that aligns with your culture and strategy. Learn which key roles to hire first and best practices for hiring and relocating talent.
Master managing across borders
Learn how to maintain culture and communication across geographies. Gain insights on attracting and retaining top talent in the competitive US market while navigating legal and regulatory hurdles.
Meet our expert speakers
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Olivier Elbaz
Head of International Expansion, Deel
Bio
Olivier Elbaz
With over 20 years of experience, Olivier specializes in building and scaling high-performing teams in sales, marketing, customer success, and partnerships. He currently leads Global Sales at Deel and advises early-stage tech companies as a Limited Partner. His background includes executive roles at Salesforce, SAP, IBM, and Deutsche Bank, giving him a deep understanding of global markets. Olivier is passionate about mentoring B2B SaaS startups and supporting the next generation of tech entrepreneurs.
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Corinne Thompson
CEO & founder, Ecap Financial
Bio
Corinne Thompson
Qualified accountant; financial director; focused on fundraising and M&A. Founder of Ecap Financial where we run FDD for investors alongside working with companies on their fundraising story and collateral (building decks, models and data rooms)

Yujin Chung
Operating Partner, BAM Elevate
Bio
Yujin Chung
Yujin is an Operating Partner on the BAM Elevate Team based in San Francisco. He joined BAM in January 2023 from SignalFire, an early stage venture capital fund where he was a Partner focused on managing the firm's network of customers, experts, and advisors. Prior to SignalFire, Yujin was a Partner at Andreessen Horowitz. He earned a Masters of Business Administration from the Wharton School, as well as a Bachelor of Science and Masters of Engineering in Electrical and Computer Engineering from Cornell University. And if easier, just DM me! Happy to share more
Introducing our partner
We're excited to bring you an incredible experience, made possible by the support of our partner.
Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce—from culture and onboarding, to local payroll and compliance. Our industry-leading suite of HR tools, payroll solutions, mobility services, and compliance expertise makes it possible for companies of all sizes to scale globally with unmatched speed and flexibility.
Today, Deel serves over 25,000+ companies worldwide—from small teams to publicly traded enterprise businesses.
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