Marketing budget software
Track marketing spending at the team, campaign, or project level. Update actual spend by taking a photo of each receipt, and keep the budget up to date at all times. Get started and create your first budget in seconds!
Monitor one-off events, business travel, ongoing marketing activities, and even your annual marketing budget with ease. Our collaborative budget software takes any invoice or receipt and helps you assign it to the right budget(s) instantly. No data entry, and no hassle.
Don't take our word for it. Here's what our customers have to say!
I find Spendesk's UX to be very intuitive and easy to navigate.
Commercial Operations & Analytics Manager
The UX is very user friendly and smartly designed. What I especially like about it: it's not overloaded with useless features but really focused on core functions that are needed in day-to-day work.
Senior PR & Content Marketing Manager
Spendesk makes it super easy to submit expenses and has a very transparent way of tracking spending.
Spendesk is a well thought-out and very easy to use tool.
Head of Account Management
Spendesk makes your life easier. It makes you gain time thanks to their app, which is easy to use.
It’s really simple and clear to use.
Talent Acquisition Specialist
Common questions about the budgeting process for marketing teams.
Most marketing activities involve costs, either directly (such as paid advertisements), or through software costs and team salaries. A fully itemized annual budget should include all of these.
But you should also have unique budgets for your marketing departments and individual strategies. Classic marketing channels and activities include:
Email marketing, which includes tools (like Mailchimp, HubSpot or Sendinblue), newsletter sponsorships, and salaries.
Content marketing and search engine optimization (SEO), which often involves SaaS tools (like Ahrefs, SEMrush, and Wordpress), freelancers, salaries, consultants’ fees.
Public relations (PR), which might involve paying for awards or sponsored speaking engagements, and agency fees.
Social media, which includes paid advertising on Facebook, Instagram, Twitter, and LinkedIn (among others), and the cost of creating content.
Content creation, which can be everything from simple event flyers, to blog or website copy, to artful videos and glossy images.
Events, which cost both to travel to and present at. Plus you’ll need merch and bodies to attend.
Marketing automation and performance tracking. Setting up your CRM, creating workflows, monitoring metrics, and building benchmarks against other companies all cost time and money.
You could create individual budgets for each of these, and then even one-off budgets for specific campaigns. The best outcome is to be able to automatically combine all of this spend and see the bigger picture, without endless copy/pasting and moving between spreadsheets.
As above, almost all marketing activities require money. And your ability to accurately monitor your budgets and deploy them well helps ensure you’ll receive further investment in the future. So at a broad level, if you can prove that the investment was worth it, you’ll get more budget next time around. And that requires diligent resource management.
But overall good performance also requires you to adjust your plans quickly when a marketing channel or initiative isn’t effective. Real-time budgeting lets you pivot quickly away from risky bets, and double down on what’s working.
Thus, you can reach your marketing goals in the most cost-effective way possible, and use what you’ve learned to inform your next strategy session.
Excel and Google Sheets are without doubt one of the best pieces of management software ever created. But not everyone enjoys using them, and they take time to master. And particularly when working with fast-moving creative teams, spreadsheets quickly become inaccurate or out of date.
The beauty of Collaborative Budgets is it’s designed to be foolproof for everyone involved. It provides the high-level oversight and control that CMOs and budget owners need, while other collaborators can simply upload their receipts and carry on.
Particularly in startups and small businesses, where project management is often a work in progress, intuitive budgeting tools are a lifesaver.
Collaborative Budgets is completely free to use. You don’t need a company Spendesk account, but we’re here to talk about more comprehensive spend management any time.